With a no-nonsense mentality, we help you optimize and grow your business

Actionable steps and valuable insights

We make sure that technology is helping your business grow

Contact us

  • Is your technology stack aligned with your business goals?
  • Is mobile not increasing enough your company performance or market share?
  • Is your organization having difficulties with using tech for growth?

Or you just need an extra pair of eyes and heads to think with you!

Our Working Process

We take your growth stage and ambitions as input and we analyze from a holistic perspective the next 5 pillars to help:

  1. Identify
  2. Prioritize
  3. Execute

key priorities to focus on: short-term, mid-term, and long-term.

Fitness pillars of your business

Screen Shot 2018-08-24 at 16.36.05


  • development processes
  • architecture
  • incident management
  • scalability
  • tech stack


  • value proposition
  • market landscape
  • marketing stack
  • customer acquisition and retention
  • user feedback
Screen Shot 2018-08-24 at 16.35.35


  • vision
  • customer value
  • product management
  • product hookiness
  • feature roadmap
Screen Shot 2018-08-24 at 16.35.54


  • project management
  • organization chart
  • roles and responsibilities
  • cultural dimensions
  • team alignment
Screen Shot 2018-08-24 at 16.36.10


  • Data
  • Dashboards
  • Strategic
  • Operational
  • Research

We can help you in several ways

In order to analyze your fitness levels and help you identify next steps, we have several hero packages to support you.



PRICE: 2.000 ‎€


  • 2h entry phone interview
  • evaluation round of requested material
  • final report

2 resources involved



PRICE: 5.000 ‎€


  • 2h entry phone interview
  • evaluation round of requested material
  • 2h feedback phone interview
  • evaluation round of feedback and ideas
  • final report videocall presentation

2 resources involved



PRICE: 10.000 ‎€


  • 2h entry phone interview
  • 3 days on-site
  • as many in-person interviews as needed
  • final report and discussion on-site

3 resources involved

Past Audit Topics

To help you achieve your goals we have drilled down in the past in topics like:

  • Development team setup and documentation process
  • Design and product team setup and documentation process
  • Marketing and customer service team setup and documentation process


We have helped companies like


Our Team


Ronny Esterluss

A true technologist with 10 years of experience that has
conceived and implemented multiple high-quality systems for
mobile, desktop and web projects. Ronny combines his good
sense of humor with a pragmatic approach to software
development, to achieve high verlocity and quality


Sylvia Lorente van Berge Henegouwen

Interim manager with more than 18 years of experience.
Sylvia has been involved in the development and roadmap of
more than 400 apps, including several featured and top
grossing apps. She managed apps to reach 6 digit monthly
revenue and reach 1 million new monthly active users.



Interim CTO with more than 13 years of experience. Through his career, Tino has
built backend systems in the financial services industry, mobile messaging and
mobile games. Moreover, as technical advisor he helps startups and non-tech
companies succeed. Tino is a strong communicator with a clear view on how to
define technical priorities.

Growing your business is challenging, we know because we’ve done it